Sometimes I like to go to the grocery store and stare at the Jiffy Mix boxes. They’ve kept right up with the latest packaging trends, haven’t they? In case you don’t frequent American supermarkets, here is what a box of Jiffy Mix looks like:
This design pleases me. It pleases me a great deal. One time on a school trip I visited the Jiffy Mix factory in Chelsea, Michigan, but I didn’t think to ask what was up with their packaging. Their marketing department is probably just some old Willy Loman-type character, and his only job is to produce advertisements for obscure AM radio stations. These are the sorts of daydreams I experience as I stare at all the amusing Jiffy Mix boxes.
As far as I know, Jiffy Mix hasn’t even adjusted their prices since 1950. It still costs like 38 cents for a box of Jiffy Mix. They have no idea what inflation means. Their attitude is: “Who cares if we’re hemorrhaging money? We don’t even check our financial records. You know what are our income was last year? Fuck you, that’s what it was.” Needless to say, Jiffy Mix is one of my all-time favorite foodstuffs.